THE APPLE WATCH ULTRA 4 IS $100 OFF, MATCHING ITS BEST PRICE TO DATE
THE APPLE WATCH ULTRA 4 IS $100 OFF, MATCHING ITS BEST PRICE TO DATE
By Team Gimmie
Updated November 3, 2026
THE APPLE WATCH ULTRA 4 IS $100 OFF, MATCHING ITS BEST PRICE TO DATE
For anyone who has ever seen the dreaded 10 percent battery warning while halfway through a hike, or for those who have watched a standard smartwatch screen shatter after a minor encounter with a door frame, the appeal of Apple’s Ultra line is obvious. It is the watch for people who are tired of delicate tech and daily charging rituals. If you have been waiting for the right moment to upgrade to the most rugged wearable in Apple’s lineup, that moment has arrived.
The Apple Watch Ultra 4 is currently on sale for $699.99 at Amazon, a solid $100 discount that brings it back down to its all-time low price. While $700 is still a significant investment, this deal makes the top-tier wearable much more accessible for those who need a device that can keep up with an uncompromising lifestyle.
WHY THE ULTRA 4 MATTERS: INTELLIGENCE AND PERFORMANCE
At the heart of the Ultra 4 is the new S11 chip, the same powerhouse found in the Series 12. However, the Ultra 4 utilizes that power in ways its slimmer siblings cannot. This year, the conversation is dominated by Apple Intelligence, and the Ultra 4 is a premier vessel for these new features.
The watch now includes Sound Recognition, a safety-focused feature that can identify sounds like smoke alarms or doorbells and alert you immediately—a potential lifesaver for those who often wear noise-canceling headphones or have hearing difficulties. Perhaps even more impressive is the Live Rewind feature. If you have ever zoned out during a conversation or missed a key detail in a meeting, Live Rewind allows you to revisit the last 15 seconds of an in-person conversation. Combined with the upcoming Siri Recap feature, which will provide concise summaries of your interactions, the Ultra 4 is evolving from a simple fitness tracker into a genuine cognitive assistant.
A DEEPER LOOK AT HEALTH: THE READINESS SCORE
For the fitness-obsessed, the Ultra 4 introduces a more nuanced way to view health data. While previous models were excellent at telling you what you did, the Ultra 4 is much better at telling you what you should do next. This is largely thanks to the new Readiness feature.
