CVS Extra Big Deals Days Guide: Best January 2026 Savings

Master the CVS Extra Big Deals Days: Your Guide to the Best Winter Savings

The holiday decorations are finally back in the attic, and the credit card bills from December are starting to land in the mailbox. If you are feeling that mid-January budget crunch, you are definitely not alone. While most of the retail world goes quiet this time of year, CVS is doing the opposite. From January 14 through January 20, 2026, the pharmacy giant is running its Extra Big Deals Days—a week-long event designed to help you restock your life without emptying your wallet.

This isn’t just another clearance sale on leftover holiday candy. It is a strategic opportunity to grab high-value health, beauty, and household essentials at prices that rival the big-box warehouses. If you play your cards right, you can stack store discounts with ExtraCare rewards to walk away with a haul that feels like a steal.

Our Top Editorial Picks: The Deals to Chase

Instead of wandering the aisles aimlessly, focus on these high-value categories where the discounts are deepest this week. Based on the current circular, here are the hero deals that actually deserve your attention:

The Skincare Refresh: Neutrogena and La Roche-Posay Winter is brutal on the skin, and CVS knows it. This week, expect up to 40 percent off select Neutrogena facial moisturizers and cleansers. If you are a fan of the higher-end French pharmacy brands, keep an eye out for Spend $30, Get $10 in ExtraBucks offers on La Roche-Posay. This effectively brings the price down to what you’d pay for a basic drugstore brand, but for dermatologist-grade formulas.
Wellness Maintenance: BOGO 50% on Nature Made Vitamins January is the peak time for restocking the medicine cabinet. CVS is offering a Buy One, Get One 50 percent off deal on the entire Nature Made line, including their popular Vitamin D3 and Magnesium supplements. Since vitamins are something you likely take every day, this is the time to buy the large-count bottles that usually feel too expensive at full price.
Laundry and Home: Tide and Charmin Bundles It is rare to see significant movement on household staples, but the Extra Big Deals Days usually include a "Spend $20, Get $5 ExtraBucks" promotion on P&G products. If you grab a large jug of Tide liquid detergent and a multi-pack of Charmin Ultra Soft, you’re hitting that threshold immediately. When you factor in the rewards, you are paying significantly less per load than you would at a standard grocery store.
The Beauty Bounty: L’Oreal and Maybelline If your mascara is reaching that three-month expiration mark, now is the time. We are seeing Buy 2, Get $5 ExtraBucks across most L’Oreal and Maybelline cosmetics. This is the perfect excuse to replace your basics or finally try that viral Sky High mascara everyone has been talking about.

The DIY Restorative Wellness Basket

One of the smartest ways to use this sale is to look ahead. Whether you have a friend with a winter birthday or you just know you’ll need a "pick-me-up" by February, you can assemble a high-end gift basket for a fraction of the cost.

Look for these items specifically during the sale to create a Self-Care Wellness Basket:

Dove Deep Moisture Body Wash (Often part of a BOGO 40 percent deal)
CVS Health Epsom Salts (A staple that usually has a digital coupon attached in the app)
A moisturizing sheet mask from the Peach Slices or Burt's Bees line
A scented jar candle (CVS-exclusive brands often go 50 percent off during this event)

By grabbing these during the Extra Big Deals Days, you can put together a thoughtful, $50-value gift for about $25. It’s a win for your social calendar and your bank account.

How to Maximize Your Savings

To truly win at CVS, you have to look beyond the yellow sale tags on the shelves. The real pros know that the lowest price is found through "stacking."

First, check the CVS app before you leave the house. Clip every digital coupon that applies to your list. These coupons often stack on top of the sale price. Second, pay attention to the ExtraBucks. These are essentially CVS currency that prints at the bottom of your receipt (or loads to your card). If a deal says "Buy 2, Get $5 ExtraBucks," that $5 is as good as cash for your next trip.

If you are a member of the ExtraCare Plus program (the $5 monthly subscription), remember that you get a $10 monthly reward. Using that $10 during the Extra Big Deals Days is the most efficient way to spend it, as it stretches much further when applied to items that are already 40 percent off.

The Final Word

The CVS Extra Big Deals Days event isn't about hype; it’s about the practical replenishment of the things you actually use. From January 14 to the 20th, the goal is to be surgical. Go in with a list, focus on the brands like Neutrogena and Tide that rarely go on deep discount, and don't forget to scan your app at the "Magic Center" kiosk or on your phone.

In a month where everyone is trying to tighten their belts, a well-timed trip to the drugstore might be the smartest financial move you make all winter. Just remember to shop with a plan—your future self (and your wallet) will thank you.