AI Collectibles Review: Buddyo, HeyMates & The Future of Smart Toys

Team Gimmie

Team Gimmie

1/10/2026

AI Collectibles Review: Buddyo, HeyMates & The Future of Smart Toys

TALKING TOYS OR TECH TRASH? THE REALITY OF AI COLLECTIBLES

It seems like everywhere you turn these days, there is a new AI gadget promising to revolutionize something that probably did not need a brain in the first place. From smart home hubs that claim to fold your laundry (spoiler: they just tangle it) to AI-powered toasters that analyze the molecular structure of your sourdough, the hype train is in full, often-ridiculous swing. So, when I heard about Buddyo, a new product aiming to bring artificial intelligence to collectibles like Funko Pops, my first thought was a weary, Here we go again.

But as I sat with the idea, I realized this is not just another piece of tech clutter. While the concept of a chatbot dressed up as your favorite superhero might sound like a gimmick destined for the dusty corners of a garage sale, Buddyo and its rival HeyMates are tapping into a massive trend. We are obsessed with collectibles, and we are equally obsessed with making our tech feel personal. The question is: does a talking plastic figurine actually provide value, or are we just paying for a glorified paperweight?

THE PLASTIC IS TALKING BACK

Let’s be honest: collecting is big business. Whether it is rare trading cards or rows of designer toys, we love physical representations of our passions. Funko Pops, in particular, have become the wallpaper of nerd culture—lining the shelves of home offices and gaming dens everywhere. They are simple, recognizable, and relatively cheap.

Buddyo wants to change the passive nature of these figures. The setup is straightforward: you place your figurine on a smart base equipped with a speaker and a microphone. Using NFC tags (the same tech in your tap-to-pay credit cards), the base recognizes exactly who is sitting on it. Then, an accompanying app uses a large language model to give that figurine a voice and a personality.

Imagine asking your Albert Einstein figure to explain time dilation while you drink your morning coffee. Or, more realistically, imagine asking a Batman figure for the weather and having him growl the forecast back at you in a gravelly tone. For a collector, this transforms a static piece of plastic into an interactive companion. It is a clever blend of the tangible and the digital, but the magic depends entirely on whether that voice actually sounds like the character you love. If you put a Batman figure on the base and he sounds like a generic customer service bot or, worse, a chipper GPT-4 assistant, the immersion is instantly shattered. For this to work, the "personality" needs to be as high-quality as the sculpt of the toy.

BEYOND THE NOVELTY: WHY THIS ACTUALLY MATTERS

Skepticism is healthy here. Talking to a four-inch plastic man feels a bit silly. However, once you look past the initial "neat" factor, there are some genuinely cool applications.

For kids, the educational potential is massive. A history lesson about the American Revolution is infinitely more engaging when it is delivered by a tiny, talking George Washington. A science explanation from Marie Curie feels less like homework and more like an adventure. It is the classic "learning through play" model, supercharged by modern AI.

For the adult office worker, it is about personality. A smart base that doubles as a desk companion can break the ice during a boring Zoom call or offer a bit of wit during a long afternoon. Because the base is modular—meaning you can swap one figure out for another—it avoids the trap of many tech toys that get boring after a week. You can change your "companion" as often as you change your mood.

THE GIFT-GIVER’S REALITY CHECK: PRIVACY AND LONGEVITY

If you are thinking about buying an AI base for a friend or a child, we need to talk about the elephant in the room. This is not just a toy; it is a connected device with a microphone. Before you click "buy," there are two major hurdles you need to consider.

First, there is the privacy factor. In an era where we are increasingly wary of "always-on" microphones, putting a smart device in a child’s bedroom or on a private office desk is a big ask. We have seen the headlines about smart toys being hacked or data being mishandled. Does Buddyo store your voice recordings? Is the data used to train larger models? If the company cannot provide a rock-solid, transparent answer about their data security and parental controls, it is a hard pass. For gift-givers, checking the privacy policy is now just as important as checking the battery life.

Second, let’s talk about the "brick" risk. We have all seen hyped-up tech startups vanish overnight. When you buy a traditional action figure, you own it forever. When you buy an AI-powered base, you are buying a subscription to a service that just happens to live in a plastic puck. If the startup goes under or decides to shut down its servers, that $100 smart base effectively becomes an expensive coaster. Unlike a standard Bluetooth speaker that works regardless of the manufacturer's health, these AI personas rely on a cloud-based "brain." If the brain goes dark, the toy goes silent.

THE FINAL VERDICT: TO BUY OR TO BIDE YOUR TIME?

So, is the world ready for AI-enhanced action figures? The potential is definitely there. Buddyo and HeyMates are doing something genuinely interesting by bridging the gap between physical hobbies and digital intelligence. It is a quirky, fun, and highly giftable concept that could genuinely delight a hardcore collector.

However, we are still in the early, experimental stages of this technology. Success hinges on three things: the AI must be genuinely impressive (no generic voices), the price must stay reasonable, and the privacy must be ironclad.

For now, I am cautiously optimistic but leaning toward "wait and see." If you have a tech-obsessed friend who loves a good gimmick, this might be the coolest gift of the year. But if you are looking for a reliable, long-term addition to your collection, you might want to wait for the second generation to see if these companies—and their AI brains—are actually here to stay. Your shelf space is valuable; make sure whatever you put on it can actually hold its own in a conversation.

#Buddyo review#HeyMates AI#smart toy privacy#AI action figures#NFC smart base